Are you working in sales and marketing? If so, you understand how important it is to have good content to work with when selling to prospective customers. What I mean by 'good content' is content that is readable, concise, clear and coherent. Content that you can be proud of. For brochures, capability statements and other marketing collateral, the content should be able to persuade the reader to take action, whether it be requesting a quote or seeking out more information. The marketing material, like capability statements, should complement the sales person's techniques and approach to selling, no hinder them. Indeed, we can all agree that attention spans are decreasing. As Matthew Coppola from Client Centric Executive Employment Solutions pointed out, that presenting a prospect with an exhaustive 24-page document that reads like a technical manual probably isn’t going to produce the desired result. There are a time and a place for detailed service offerings and dem
When we are job searching, we usually apply for more than one job. Many people send a generic and standard letter and send it out to all positions they want to apply for. This is a quicker and easier option; however, it could also not capture the attention of the employer. When you tailor your cover letter for each application, it demonstrates to the employer that you want to work for their organisation and what you can bring to the role, which will persuade them to consider you. Get your CV and cover letter professionally written by the experts at Client Centric Executive Employment Solutions . Offering a professional CV and cover letter writing service for individuals of all levels and industries.